Author: TUC Digital Lab

The TUC has been evolving our approach to social media in the last couple of years. Here are a few of the principles of what we’ve tried, and what we’ve learned in doing it.

Continue reading What we’ve learned from growing the TUC’s social media comms

In the run up to the We Demand Better rally on 18 June, the TUC tested new ways to spread the word amongst union activists and potential marchers. As well as a series of local “road show” events, we sought to use the Megaphone campaign platform to support activists in hosting their own leafletting sessions at train stations across the country.

Continue reading Driving real world activity through distributed digital event campaigns

Last year we wrote here about the experience of running a fully democratic and participative virtual NASUWT Annual Conference.

A year later and the Union has just held its 2022 Annual Conference at the ICC, Birmingham – our first major in-person event since Spring 2020.  Such an event is almost a year in the planning, meaning we started the journey with the familiar uncertainties as to whether a physical event would even be possible in April 2022 and, if it was, under what conditions.

Our starting point was to completely refresh the way our Conference worked, including by retaining many of the innovations we developed for our virtual conference in 2021.  In doing so, we aimed to run an event that was both more sustainable and accessible.

Continue reading NASUWT Conference 2022: Going back to physical events, without going backwards