Data accuracy is vitally important for unions that want to improve the member experience. This has been doubly so over the last year, where many workplace reps have been unable to regularly check in with members face to face, and most communication has moved online.
But when a member changes their online contact details and forgets to update them with the union, it sends the union’s campaigns into a black hole. The member gets cut off from opportunities to get involved, and worse still, the union might not even realise it.
For this project, the Digital Lab worked with colleagues at RCM to test ways to check and improve contact data accuracy. With a strong focus on offering specialised professional training to members, accuracy of the union’s personal data on members is very important in helping them get the most out of their membership.
Continue reading Using SMS to verify and correct member data: RCM case study