New digital tactics behind our key workers’ pay rise campaign

As MPs stood on their doorsteps and clapped, offered platitudes and had their pictures taken – there was a glimmer of hope for the millions of overworked and low-paid key workers who are keeping the country going during the pandemic. Many of us could be forgiven for assuming that these public displays of support might translate into meaningful improvements in pay and conditions for our hero key workers.

So when the chancellor decided to freeze the pay of public sector workers, to keep the minimum wage at a measly £8.72 and to continue letting companies use exploitative zero-hours contracts, it was clear that this government’s words and Tweets would not equal any significant action. 

Continue reading New digital tactics behind our key workers’ pay rise campaign

Introducing Megaphone UK, the TUC’s new online campaign platform

We’re excited to be taking the next step in our work supporting unions’ online campaigns this week. Our 3 year old Going to Work campaign platform is about to transform into Megaphone UK, a revitalised campaigning platform for unions.

The platform allows for unions to start and run their own petitions and email actions, with support from the TUC digital team. It’s faster and easier than before, with unions gaining greater flexibility and control of messaging. Continue reading Introducing Megaphone UK, the TUC’s new online campaign platform