Four digital challenges for unions that might be better tackled as a movement

At the TUC Digital Lab, we ran a survey amongst our affiliated unions, looking at their readiness for digital transformation. We found a mixed picture, with a number of technical and cultural areas where unions need to do more to meet the rising digital expectations of their membership and future members.

The report made some recommendations for union leaderships in evaluating their best next steps for their organisations. But it also suggested some areas where unions could benefit by working together on digital.

Continue reading Four digital challenges for unions that might be better tackled as a movement

Getting more out of your union’s content: TUC Digital Lab workshop report

Just what do we mean by ‘content’?

Content is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The answer is, of course, somewhere else on the internet).

Continue reading Getting more out of your union’s content: TUC Digital Lab workshop report

Summer Patrol: taking offline conversations to online organising

The TUC Summer Patrol is an organising campaign run by young trade union unionists in the Yorkshire and the Humber region. The aim is to visit high streets to interview and engage young workers about their workplace conditions, their legal rights, and how they can organise to improve their workplace.

Continue reading Summer Patrol: taking offline conversations to online organising

#digitalunions: Staying connected

Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile, connected throughout the day, from wherever they are.

From Netflix to Monzo, people expect the convenience of digital services – always available, transparent, flexible, and with them in control. Those rising expectations can be hard for established organisations like unions to meet.

Continue reading #digitalunions: Staying connected

Optimising digital engagement with union comms

Alex Lloyd-Hunter of digital agency Forward Action was one of the judges in this year’s TUC Communications Awards. And before the ceremony, he talked to a group of union communicators about his particular specialism – optimising results from digital engagement with supporters. Here’s a run through of some of the points he made that could be useful to unions.

Continue reading Optimising digital engagement with union comms