Over the last few months, the TUC Digital Lab has been collaborating with Accord to research how the union’s reps feel about technology, and to get pointers on where the union could best invest its resources in providing tech tools for this key group of users.
We worked on this with Joe Friel and Beth Scott of digital design and development agency Yalla Cooperative. They facilitated a series of workshops to help the union run a discovery process, and conducted a series of user interviews with reps.
In the process, we documented different personas and needs for types of rep and insights from the interviews. We used these to refine our understanding of key user journeys that reps and members go through, and to identify potentially helpful interventions that the union could make along each journey.
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