Prototyping is a very important tool when it comes to designing new digital systems. As non-profits, reliant on members’ contributions, unions have to be careful to get the best returns out of any digital spend. Yet the costs for new digital development can run into thousands of pounds.
Building a prototype – the most basic version of your solution that you can test with real users – lets you check if you’re on the right track, and reduces the risk of costly project failures.
Continue reading Testing your union’s new digital services by prototyping
Last year, we launched a new module in the TUC’s leadership development programme, Leading Change. It expands our long running course to also look at how digital can support (and challenge) senior union officers in managing change in their areas of work.
Continue reading Discover, define, develop: A model for designing for change in unions
TUC Digital Lab report
In recent years, new digital start-ups have changed the faces of whole industries. New entrants have risen to dominance in their sectors and previously major players have collapsed. The pace of change has only intensified with the digital-first response to Covid-19.
Unions aren’t commercial businesses but as organisations we don’t exist in a vacuum. We too can find our position eroded by disruptive innovation if we fail to understand how it works or adapt to it.
Continue reading Unions and digital disruptors
New Digital Lab report
In 2021, people expect good quality digital interactions with all companies and organisations. Unions are no exceptions – prospective members will expect to be able to easily and immediately join online.
Continue reading Online joining in unions – current and best practice
As Covid-19 stopped mass gatherings in person this year, many unions had to make a choice whether to cancel their big conference events or to quickly rework long-running formats for a digital medium.
Continue reading Producing union digital conferences
This year’s been longer than usual and mostly awful, but it’s given us all some time to think.
One of the things we’ve been reflecting on is the immediate future of work, whether the “new normal” just becomes “normal” for millions of workers, and how unions should adapt to this.
Continue reading Delivering for “different” in 2021
Since the lockdown, video conferencing has become second nature for our team meetings and one to one calls. And more of us are giving presentations online to union conferences, rallies and meetings, or being interviewed in our homes for media or training webinars.
When you’re doing this kind of presentation, you control a lot more about the way you’re seen on screen than you would have done at a physical event that had been set up by somebody else. You are also viewed much closer up than usual, so the little things about your presentation can get more scrutiny.
Continue reading Improving your video call presence – a how to guide
TUC Digital Lab case study with BFAWU
Coronavirus is changing how people work and how unions organise. Face to face contact in every sector is being reduced due to social distancing measures, more employees working from home, workplaces opening and closing due to government lockdowns and significant portions of workers on furlough.
Continue reading Recruiting hard-to-engage workers on digital during Covid-19
This has been the first year that Congress couldn’t take place in its usual physical format. We have learned a lot as part of taking as much as we could of our flagship event into a new online format.
Continue reading Congress 2020: Our first online Congress
How we adapt union organising to fit a digital-first world is a critical question for unions. Even before the pandemic we were seeing increasing organising challenges from fragmented workplaces and casualised work. This year though, face to face access to workers has been really hard, and many unions have found it hard too to support activists to organise locally where they do have access.
Continue reading Benchmarking our digital organising