TUC Digital

Alex Lloyd-Hunter of digital agency Forward Action was one of the judges in this year’s TUC Communications Awards. And before the ceremony, he talked to a group of union communicators about his particular specialism – optimising results from digital engagement with supporters. Here’s a run through of some of the points he made that could be useful to unions.

At the end of June we convened the third session of the TUC Digital Lab, where we discussed and workshopped approaches to running successful ballots, with help from digital tools and design methods.

For the second TUC Digital Lab workshop, we brought together colleagues from 14 union organisations to help us identify good practice in union digital campaigning.

We’ve been doing some work at the TUC to improve our own social video output. The digital comms team got together recently to take stock of what we’ve learned and where we’ll go next, and we thought it could be useful to share more widely for other unions looking into their work in this area.

TUC digital comms experts Riz Hussain and Scott Gilfillan took part in this webinar on 15 May, to discuss how trade unionists can use features on social media to organise, network and campaign. You can watch it here: 

The first TUC Digital Lab workshop (Friday 26th April) focused on using digital channels to welcome new members to our unions. Colleagues from different roles across 14 unions came together for a three hour deep-dive into the issue.

At the TUC Digital Lab, we seek to develop solutions for the union movement, in the most sustainable and effective way. These are the 8 principles we try to follow in our work (v1.0).

Mathias Askholm co-leads HK Lab, an ambitious innovation project at Denmark’s HK union that is helping the union and its members adapt to the implications of technological change. He joined us for a seminar at the TUC to talk about union innovation – this blog is a summary of the presentation he gave.