A Digital Lab for the union movement

Technology is transforming pretty much every area of our economy and society. Digital is now the mainstream choice for day-to-day interactions, raising expectations and making new choices possible every day.

Adapting to this new environment is crucial for any organisation that wants to continue to exist, let alone thrive. The TUC Digital Lab aims to help unions do just that.

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Improving online joining in unions – TUC workshop outcomes

This is a write up from a practical workshop we ran at the TUC on improving online joining processes in unions. We had 30 attendees with a broad range of staff functions including IT, comms, membership, organising and leadership, and representing 16 union organisations. Continue reading Improving online joining in unions – TUC workshop outcomes

How can we make it easier to join trade unions?

What’s the most important page on a union website? I’d suggest it’s not the home page, or even the General Secretary’s biography, but the online joining form.

In many unions, a majority of members are now joining online. But too often the forms that they use to do so are letting us down.

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Congress 2018 digital hub – a snapshot of union digital

Just back from the TUC’s 150th anniversary Congress in Manchester, where we had a Digital Hub stall, helping delegates make the most of tech to follow the conference.

In between charging up delegates’ devices and demoing some of our own digital projects, we tried to make the most of this annual gathering of a real cross section of our movement by asking people about their own digital ideas and challenges.

4 days and several pads of jumbo sticky notes later, here’s a sample of what we found: Continue reading Congress 2018 digital hub – a snapshot of union digital