At the TUC Digital Lab, we ran a survey amongst our affiliated unions, looking at their readiness for digital transformation. We found a mixed picture, with a number of technical and cultural areas where unions need to do more to meet the rising digital expectations of their membership and future members.
The report made some recommendations for union leaderships in evaluating their best next steps for their organisations. But it also suggested some areas where unions could benefit by working together on digital.
Continue reading Four digital challenges for unions that might be better tackled as a movement
One of the challenges in looking at the experience of digital in UK unions is that there isn’t really any single accepted definition of ‘digital’ across the movement. Different unions currently have quite different conceptions of what digital means to them.
Continue reading What does ‘digital’ mean for your union?
Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile – connected throughout the day, from wherever they are.
Continue reading Measuring our digital journey: A survey of UK unions
There are an estimated 6,000 people working in visual effects in the UK – most of them clustered around London’s Soho. London has become one of the three international hubs for this burgeoning industry.
Continue reading Finding out what makes prospective members click
Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile, connected throughout the day, from wherever they are.
From Netflix to Monzo, people expect the convenience of digital services – always available, transparent, flexible, and with them in control. Those rising expectations can be hard for established organisations like unions to meet.
Continue reading #digitalunions: Staying connected
On Wednesday 26th July at UCL we held our fourth TUC Digital Lab session, looking at the challenges and opportunities for unions in making greater use of digital in organising.
Continue reading Organising in the digital age: TUC Digital Lab workshop report
Alex Lloyd-Hunter of digital agency Forward Action was one of the judges in this year’s TUC Communications Awards. And before the ceremony, he talked to a group of union communicators about his particular specialism – optimising results from digital engagement with supporters. Here’s a run through of some of the points he made that could be useful to unions.
Continue reading Optimising digital engagement with union comms
At the end of June we convened the third session of the TUC Digital Lab, where we discussed and workshopped approaches to running successful ballots, with help from digital tools and design methods.
Continue reading Successful union balloting with digital: TUC Digital Lab workshop report
For the second TUC Digital Lab workshop, we brought together colleagues from 14 union organisations to help us identify good practice in union digital campaigning.
Continue reading Campaigning to win with digital: TUC Digital Lab workshop report
TUC digital comms experts Riz Hussain and Scott Gilfillan took part in this webinar on 15 May, to discuss how trade unionists can use features on social media to organise, network and campaign. You can watch it here:
Continue reading How to make the most out of Facebook and Twitter for your union