Link Archives - TUC Digital Lab

Trade union website league table 2026

Simon Parry has done his annual review of union websites’ domain authority. Search Engine Optimisation is a big part of how AI search and chatbots rank the content they incorporate, so getting a higher score on these metrics is likely to help increase your union’s AI visibility as well.

Digital platforms aren’t the problem: purpose is

Matt Ball of Agenda Comms writes for Unions21 on the questions unions should consider when evaluating the comms and engagement platforms they might need.

Beyond the platform decision: Why governing your union’s digital ecosystem is the harder question

Digital consultant Jenny Watkins of Intercloud9 outlines some of the big choices unions need to make in implementing a new CRM strategy.

Unionreps Webinar: Cyber Security Basics for Union Reps

TUC Education and Unity Trust Bank ran a webinar for reps on 6 May 2026, looking at keeping members, branches and themselves safe online. You can watch the video recording online here.

Trade union digital ballots

Ballot scrutineer firm Mi-Voice have recorded a video explainer about the upcoming legislative changes to allow electronic voting in union statutory ballots.

Is your union’s join form ready for the Employment Rights Act?

The Join Together blog looks at two changes unions may want to consider to their joining processes, in the light of changing regulation for unions.

Workers and machines

A new monthly email newsletter from the TUC’s tech policy team, covering AI policy, politics and practical tips for the labour movement and allies.

A thousand new ways to join a union

The Join Together blog introduces their new product for unions. Campaigns creates micro-targeted and optimised join forms to make joining easier for different groups of workers, and increase the proportion of users who complete unions’ joining processes.

The AI shift: Where are all the job losses?

The FT looks at whether stories on job displacement from AI are pointing to causation or just correlation, using experience from Swedish union Unionen.

Destroyer or useful tool? Should we panic about the rise of AI?

The NUJ’s journal carries a feature from Steph Power, looking into examples of AI adoption by news publishers and individual journalists, and how the industry might find ethical and appropriate ways to respond to it.