John Wood, Author at TUC Digital

Organising in the digital age: TUC Digital Lab workshop report

On Wednesday 26th July at UCL we held our fourth TUC Digital Lab session, looking at the challenges and opportunities for unions in making greater use of digital in organising.

Optimising digital engagement with union comms

Alex Lloyd-Hunter of digital agency Forward Action was one of the judges in this year’s TUC Communications Awards. And before the ceremony, he talked to a group of union communicators about his particular specialism – optimising results from digital engagement with supporters. Here’s a run through of some of the points he made that could be useful to unions.

Successful union balloting with digital: TUC Digital Lab workshop report

At the end of June we convened the third session of the TUC Digital Lab, where we discussed and workshopped approaches to running successful ballots, with help from digital tools and design methods.

Campaigning to win with digital: TUC Digital Lab workshop report

For the second TUC Digital Lab workshop, we brought together colleagues from 14 union organisations to help us identify good practice in union digital campaigning.

How to make the most out of Facebook and Twitter for your union

TUC digital comms experts Riz Hussain and Scott Gilfillan took part in this webinar on 15 May, to discuss how trade unionists can use features on social media to organise, network and campaign. You can watch it here:

Welcoming new members to our unions: TUC Digital Lab workshop report

The first TUC Digital Lab workshop (Friday 26th April) focused on using digital channels to welcome new members to our unions. Colleagues from different roles across 14 unions came together for a three hour deep-dive into the issue.

8 principles for union digital transformation

At the TUC Digital Lab, we seek to develop solutions for the union movement, in the most sustainable and effective way. These are the 8 principles we try to follow in our work (v1.0).

A Digital Lab for the union movement

Technology is transforming pretty much every area of our economy and society. Digital is now the mainstream choice for day-to-day interactions, raising expectations and making new choices possible every day.

Adapting to this new environment is crucial for any organisation that wants to continue to exist, let alone thrive. The TUC Digital Lab aims to help unions do just that.

Union innovation in Denmark – HK Lab

Mathias Askholm co-leads HK Lab, an ambitious innovation project at Denmark’s HK union that is helping the union and its members adapt to the implications of technological change. He joined us for a seminar at the TUC to talk about union innovation – this blog is a summary of the presentation he gave.

Kick-starting the union: BECTU VFX recruitment pilot

BECTU (the entertainment industry sector of Prospect) worked with TUC Digital in late 2017 to pilot a new way of joining a union for the London Visual Effects (VFX) sector.

Read on to find our more about what we did, what happened, and some of the useful lessons we learned as part of the pilot.