John Wood, Author at TUC Digital

Campaigning to win with digital: TUC Digital Lab workshop report

For the second TUC Digital Lab workshop, we brought together colleagues from 14 union organisations to help us identify good practice in union digital campaigning.

How to make the most out of Facebook and Twitter for your union

TUC digital comms experts Riz Hussain and Scott Gilfillan took part in this webinar on 15 May, to discuss how trade unionists can use features on social media to organise, network and campaign. You can watch it here:

Welcoming new members to our unions: TUC Digital Lab workshop report

The first TUC Digital Lab workshop (Friday 26th April) focused on using digital channels to welcome new members to our unions. Colleagues from different roles across 14 unions came together for a three hour deep-dive into the issue.

8 principles for union digital transformation

At the TUC Digital Lab, we seek to develop solutions for the union movement, in the most sustainable and effective way. These are the 8 principles we try to follow in our work (v1.0).

A Digital Lab for the union movement

Technology is transforming pretty much every area of our economy and society. Digital is now the mainstream choice for day-to-day interactions, raising expectations and making new choices possible every day.

Adapting to this new environment is crucial for any organisation that wants to continue to exist, let alone thrive. The TUC Digital Lab aims to help unions do just that.

Union innovation in Denmark – HK Lab

Mathias Askholm co-leads HK Lab, an ambitious innovation project at Denmark’s HK union that is helping the union and its members adapt to the implications of technological change. He joined us for a seminar at the TUC to talk about union innovation – this blog is a summary of the presentation he gave.

Kick-starting the union: BECTU VFX recruitment pilot

BECTU (the entertainment industry sector of Prospect) worked with TUC Digital in late 2017 to pilot a new way of joining a union for the London Visual Effects (VFX) sector.

Read on to find our more about what we did, what happened, and some of the useful lessons we learned as part of the pilot.

Improving online joining in unions – TUC workshop outcomes

This is a write up from a practical workshop we ran at the TUC on improving online joining processes in unions. We had 30 attendees with a broad range of staff functions including IT, comms, membership, organising and leadership, and representing 16 union organisations. Continue reading Improving online joining in unions – TUC workshop outcomes

How can we make it easier to join trade unions?

What’s the most important page on a union website? I’d suggest it’s not the home page, or even the General Secretary’s biography, but the online joining form.

In many unions, a majority of members are now joining online. But too often the forms that they use to do so are letting us down.

Continue reading How can we make it easier to join trade unions?

Congress 2018 digital hub – a snapshot of union digital

Just back from the TUC’s 150th anniversary Congress in Manchester, where we had a Digital Hub stall, helping delegates make the most of tech to follow the conference.

In between charging up delegates’ devices and demoing some of our own digital projects, we tried to make the most of this annual gathering of a real cross section of our movement by asking people about their own digital ideas and challenges.

4 days and several pads of jumbo sticky notes later, here’s a sample of what we found: Continue reading Congress 2018 digital hub – a snapshot of union digital