Over the last 20 months, many unions have seen a spike in new members joining. But with a reduced physical presence in workplaces, and with fewer opportunities to network, we’ve been unable to offer them a “normal” experience of membership.
Indeed, a great many members, suddenly told to work from home yet fearful of the impact of the pandemic on their jobs, joined up looking for support, despite being unsure of what they were going to find.
Last week, we hosted the final TUC Digital Lab session of the year, on the topic of “digital-only Members”. We want to better understand these recent joiners’ experiences and needs, to make our unions as relevant to their lives as we are to those of our traditional members.
Continue reading Understanding our digital-only union members