This year’s been longer than usual and mostly awful, but it’s given us all some time to think.
One of the things we’ve been reflecting on is the immediate future of work, whether the “new normal” just becomes “normal” for millions of workers, and how unions should adapt to this.
Continue reading Delivering for “different” in 2021Service Design is a broad and diverse discipline which seeks to optimise an organisation’s services by focusing on aligning the experience people have of using them. It’s a way of working that’s become increasingly common across government, business and voluntary sector alike.
Continue reading Getting started with Service Design for unions: TUC Digital Lab workshop reportTo date, making decisions based on data to improve union experience has mostly been an aspiration, rather than the reality for most trade unions. There are some good examples of testing and optimisation taking place (see earlier sessions on ‘joining’ in particular for this), but it’s not as widespread as it could be.
In October 2019, the TUC Digital Lab ran a session on how we could better use data to manage our unions. We wanted to discover the challenges we as unions face in developing a culture where data is regularly gathered, interrogated and acted upon.
Continue reading Data and unions: TUC Digital Lab workshop reportContent is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The answer is, of course, somewhere else on the internet).
