CRM Archives - TUC Digital Lab

Moving to Dynamics at CWU: a case study from discovery to delivery

Back around April 2022, our Senior Deputy General Secretary kicked off a big review of IT at CWU. It was a chance to look across the union at what we needed to do, including our core membership tools.

I thought the challenge of our old membership system contract coming to an end in 18 months could also be an opportunity to move to a more modern infrastructure that could better support innovation.

Managing CRM change projects in unions

As unions digitise more and more of their operations, new tech tools are becoming essential across all their functions. However, the systems used to manage membership data are still the most critical that unions rely on.

This new TUC Digital Lab report looks at Customer Relationship Management (CRM) systems from the perspective of the union movement.

Running CRM projects in unions

In September, the TUC Digital Lab ran a workshop for unions working on or considering CRM migration projects.

This is the second time we’ve covered CRM in the Digital Lab and, for the second time, it was very popular, with 40 union staff from 20 union organisations of all sizes attending, ensuring we captured a range of experiences.