Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile, connected throughout the day, from wherever they are.
From Netflix to Monzo, people expect the convenience of digital services – always available, transparent, flexible, and with them in control. Those rising expectations can be hard for established organisations like unions to meet.
Continue reading #digitalunions: Staying connected
As we enter a likely general election, many unions will be thinking how they can get their issues across more clearly online during such a high profile campaign moment.
Continue reading Are you election ready on Facebook?
On Wednesday 26th July at UCL we held our fourth TUC Digital Lab session, looking at the challenges and opportunities for unions in making greater use of digital in organising.
Continue reading Organising in the digital age: TUC Digital Lab workshop report
Alex Lloyd-Hunter of digital agency Forward Action was one of the judges in this year’s TUC Communications Awards. And before the ceremony, he talked to a group of union communicators about his particular specialism – optimising results from digital engagement with supporters. Here’s a run through of some of the points he made that could be useful to unions.
Continue reading Optimising digital engagement with union comms
At the end of June we convened the third session of the TUC Digital Lab, where we discussed and workshopped approaches to running successful ballots, with help from digital tools and design methods.
Continue reading Successful union balloting with digital: TUC Digital Lab workshop report
For the second TUC Digital Lab workshop, we brought together colleagues from 14 union organisations to help us identify good practice in union digital campaigning.
Continue reading Campaigning to win with digital: TUC Digital Lab workshop report
doing some work at the TUC to improve our own social video output. The digital
comms team got together recently to take stock of what we’ve learned and where
we’ll go next, and we thought it could be useful to share more widely for other
unions looking into their work in this area.
Continue reading Developing social video at the TUC
TUC digital comms experts Riz Hussain and Scott Gilfillan took part in this webinar on 15 May, to discuss how trade unionists can use features on social media to organise, network and campaign. You can watch it here:
Continue reading How to make the most out of Facebook and Twitter for your union
What is ‘Privacy by design’?
‘Privacy by design’ is the mindset we need to adopt when designing any data collection that involves personal data.
It’s about being proactive and thinking about the rights of individuals and how you can protect those rights by keeping their data safe.
Continue reading Privacy by design: Keeping union digital projects data safe
The first TUC Digital Lab workshop (Friday 26th April) focused on using digital channels to welcome new members to our unions. Colleagues from different roles across 14 unions came together for a three hour deep-dive into the issue.
Continue reading Welcoming new members to our unions: TUC Digital Lab workshop report