Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile – connected throughout the day, from wherever they are.Continue reading Measuring our digital journey: A survey of UK unions
There are an estimated 6,000 people working in visual effects in the UK – most of them clustered around London’s Soho. London has become one of the three international hubs for this burgeoning industry.Continue reading Finding out what makes prospective members click
Just what do we mean by ‘content’?
Content is the lifeblood of websites, emails, social media posts, text messages, apps and more. If unions don’t have good content, where will our members find the help and advice they need? (The answer is, of course, somewhere else on the internet).
The TUC Summer Patrol is an organising campaign run by young trade union unionists in the Yorkshire and the Humber region. The aim is to visit high streets to interview and engage young workers about their workplace conditions, their legal rights, and how they can organise to improve their workplace.Continue reading Summer Patrol: taking offline conversations to online organising
Next year, millennials will make up more than 50% of the workforce. Those who entered work during the internet age are nearly all instinctively digital-first. They’re also mobile, connected throughout the day, from wherever they are.
From Netflix to Monzo, people expect the convenience of digital services – always available, transparent, flexible, and with them in control. Those rising expectations can be hard for established organisations like unions to meet.Continue reading #digitalunions: Staying connected
As we enter a likely general election, many unions will be thinking how they can get their issues across more clearly online during such a high profile campaign moment.Continue reading Are you election ready on Facebook?
On Wednesday 26th July at UCL we held our fourth TUC Digital Lab session, looking at the challenges and opportunities for unions in making greater use of digital in organising.
Alex Lloyd-Hunter of digital agency Forward Action was one of the judges in this year’s TUC Communications Awards. And before the ceremony, he talked to a group of union communicators about his particular specialism – optimising results from digital engagement with supporters. Here’s a run through of some of the points he made that could be useful to unions.Continue reading Optimising digital engagement with union comms
At the end of June we convened the third session of the TUC Digital Lab, where we discussed and workshopped approaches to running successful ballots, with help from digital tools and design methods.Continue reading Successful union balloting with digital: TUC Digital Lab workshop report
For the second TUC Digital Lab workshop, we brought together colleagues from 14 union organisations to help us identify good practice in union digital campaigning.Continue reading Campaigning to win with digital: TUC Digital Lab workshop report