For the RMT national ballot this year, we wanted to organize a turnout campaign that was based on measurable success. And one that helped us get across the doubly punitive hurdles for transport unions from the Trade Union Act.
We had 42,000 members to canvas, across 15 different employers. Adding in numerous distinct grades and disciplines per employer, and we obviously had a challenge in developing our messaging.
Continue reading Using P2P SMS in a strike ballot campaign – RMT case study