Social media has been prominent in our recent campaigns, but the first point I want to make is that whilst it’s very visible, it’s not a silver bullet. Amongst all the things we do to get a vote out, it is quite far down the ladder. Other forums are often higher in our priorities – such as what we can do in the workplace.
Other organisations’ ballots can be run electronically, but industrial action ones are mandated by post, so we really focus around that. Obviously we represent postal workers, so we’ve got a vested interest, but whilst we support allowing electronic ballots for unions, we have to recognize the fact that we haven’t got them now.
So it’s really important that in any campaign we’re conditioning people to vote by post, via home mailings and pre-communications, via our reps network, on peer-to-peer, whatever.Continue reading Using social media in strike ballot campaigns – CWU case study