Our membership within the Royal College of Midwives consists of a very specific workforce – midwives and maternity support workers, and there’s a clear pathway into that workforce through midwifery students. We’re lucky to have the opportunity to engage and recruit them throughout their course and before qualification; however some work needed to be done to retain members at their early career stage.
Continue reading Using peer-to-peer SMS to have real conversations aimed at member retention – RCM case study