In my role at ASLEF I’m a campaigns and communications advisor, which includes digital comms. It will be familiar to colleagues that having digital in your job often means you’re seen as the best person to ask about anything with an on button. That’s particularly common in small organisations.
When I started in this role in 2019 I very quickly became a bit of an agitator for tech in the union. We had some really old tech – a website with a very difficult back end and a membership database in dire need of an upgrade. None of it really worked together or in the way anybody wanted or needed it to.
This was a feeling across the organisation so towards the end of 2019 we had some great leadership from the top and commitment to roll out a new digital system.
We set off on this project and then three months later, the pandemic happened.
Continue reading What does the new normal look like for digital change in unions?