At PCS, we took the decision a few years back to modernize our membership database with Salesforce – a modern platform CRM system. That’s been an important underpinning for this work as it allowed us to take on deeper and more responsive tech projects in many areas around member data.
Where it’s been particularly helpful has been in balloting. We know the Trade Union Act thresholds are a problem for us all. So understanding turnout and where we should best focus our resources is a need for our union.
Continue reading Data for industrial action balloting – PCS case study