TUC Digital Lab, Author at TUC Digital Lab

Complete guide: Best social media sites for your union in 2023

Australian union communicator Alex White rounds up social networks as they might apply to trade unions.

Trade union website league table 2023

Simon Parry has rounded up the changes in website domain authority across unions over the last year. How did you do?

Coaching a large union research team to transform its reporting using Tableau

Data consultant Colin Wojtowycz describes his recent project with UCU to visualise data on university funding as part of the union’s dispute campaign.

We can’t go on meeting like this

Simon Sapper looks at changes in union conferences, and the potential for reinvention.

Your Digital Union – A sneak preview into a vibrant labour movement anno 2035

Christina Colclough and Mirko Herberg envisage a future for unions after successful digital transformation, for Global Labour Column.

AI and Political Campaigns: Let’s Get Real

Campaigns and Elections looks at how AI might or might not affect different aspects of campaigning.

Government failing to protect workers from AI

The TUC is calling for stronger rules to protect workers from decisions made by artificial intelligence systems, reports BBC News.

Making great social media videos – four quick formats that work

We’ve been expanding our use of social video at the TUC, to make the most of networks like TikTok and YouTube. These networks give us the possibility of reaching beyond the more politically engaged people that we regularly get to on Twitter. But for a video to land well with different audiences, we’ve had to tailor our approach a lot.

Here are a couple of things we’ve learned, and four distinct formats that we come back to over and again when we’re trying to generate popular video content.

We Don’t Know, What We Don’t Know

Unless workers and their unions capacity build to understand how digital technologies work, and what causes the harms and otherwise negative impacts on workers, they will forever be one step behind, writes Christina Colclough.

How much money is your union losing because of your online join?

The Join Together blog looks at the value in increasing joining conversion rates for union membership.