The TUC is calling for stronger rules to protect workers from decisions made by artificial intelligence systems, reports BBC News.
Continue reading Government failing to protect workers from AIAuthor: TUC Digital Lab
Making great social media videos – four quick formats that work
We’ve been expanding our use of social video at the TUC, to make the most of networks like TikTok and YouTube. These networks give us the possibility of reaching beyond the more politically engaged people that we regularly get to on Twitter. But for a video to land well with different audiences, we’ve had to tailor our approach a lot.
Here are a couple of things we’ve learned, and four distinct formats that we come back to over and again when we’re trying to generate popular video content.
Continue reading Making great social media videos – four quick formats that workWe Don’t Know, What We Don’t Know
Unless workers and their unions capacity build to understand how digital technologies work, and what causes the harms and otherwise negative impacts on workers, they will forever be one step behind, writes Christina Colclough.
Continue reading We Don’t Know, What We Don’t KnowHow much money is your union losing because of your online join?
The Join Together blog looks at the value in increasing joining conversion rates for union membership.
What we’ve learned from growing the TUC’s social media comms
The TUC has been evolving our approach to social media in the last couple of years. Here are a few of the principles of what we’ve tried, and what we’ve learned in doing it.
Continue reading What we’ve learned from growing the TUC’s social media commsTrade union website league table 2022
Simon Parry has done his annual round up of union websites for domain authority. Useful companion reading to our recent report on SEO for unions.
Continue reading Trade union website league table 2022
Driving real world activity through distributed digital event campaigns
In the run up to the We Demand Better rally on 18 June, the TUC tested new ways to spread the word amongst union activists and potential marchers. As well as a series of local “road show” events, we sought to use the Megaphone campaign platform to support activists in hosting their own leafletting sessions at train stations across the country.
Continue reading Driving real world activity through distributed digital event campaignsWhy reps avoid online join forms (and what it means for a union)
The JoinTogether blog looks at desire paths and what it means for a union when reps and prospective members find it easier to work around the union’s own systems for joining.
Continue reading Why reps avoid online join forms (and what it means for a union)People are turning to unions again
The team behind the TUC-backed online joining tech provider Join Together blog on why they started the project, and why it’s so important as the cost of living crisis bites.
Continue reading People are turning to unions againKnowledge is power – how unions can use data
The UnionDues podcast covers the publication of a new report on unions and data from Unions21.
Continue reading Knowledge is power – how unions can use data