TUC Digital Lab, Author at TUC Digital Lab

We can’t go on meeting like this

Simon Sapper looks at changes in union conferences, and the potential for reinvention.

Your Digital Union – A sneak preview into a vibrant labour movement anno 2035

Christina Colclough and Mirko Herberg envisage a future for unions after successful digital transformation, for Global Labour Column.

AI and Political Campaigns: Let’s Get Real

Campaigns and Elections looks at how AI might or might not affect different aspects of campaigning.

Government failing to protect workers from AI

The TUC is calling for stronger rules to protect workers from decisions made by artificial intelligence systems, reports BBC News.

Making great social media videos – four quick formats that work

We’ve been expanding our use of social video at the TUC, to make the most of networks like TikTok and YouTube. These networks give us the possibility of reaching beyond the more politically engaged people that we regularly get to on Twitter. But for a video to land well with different audiences, we’ve had to tailor our approach a lot.

Here are a couple of things we’ve learned, and four distinct formats that we come back to over and again when we’re trying to generate popular video content.

We Don’t Know, What We Don’t Know

Unless workers and their unions capacity build to understand how digital technologies work, and what causes the harms and otherwise negative impacts on workers, they will forever be one step behind, writes Christina Colclough.

How much money is your union losing because of your online join?

The Join Together blog looks at the value in increasing joining conversion rates for union membership.

What we’ve learned from growing the TUC’s social media comms

The TUC has been evolving our approach to social media in the last couple of years. Here are a few of the principles of what we’ve tried, and what we’ve learned in doing it.

Trade union website league table 2022

Simon Parry has done his annual round up of union websites for domain authority. Useful companion reading to our recent report on SEO for unions.

Driving real world activity through distributed digital event campaigns

In the run up to the We Demand Better rally on 18 June, the TUC tested new ways to spread the word amongst union activists and potential marchers. As well as a series of local “road show” events, we sought to use the Megaphone campaign platform to support activists in hosting their own leafletting sessions at train stations across the country.