Benchmarking our digital organising

How we adapt union organising to fit a digital-first world is a critical question for unions. Even before the pandemic we were seeing increasing organising challenges from fragmented workplaces and casualised work. This year though, face to face access to workers has been really hard, and many unions have found it hard too to support activists to organise locally where they do have access.

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4 things we learned from running Organise 2020

The TUC hosted our first major online digital event, Organise 2020, on 9-11 July. It had originally been conceived as an offline organising summit for several hundred organisers and reps at Congress House in London. But when the lockdown came, it was pretty quickly obvious we’d need to develop a new approach, exclusively using online technology to organise, promote and host the event. 

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Supporting union governance in digital transformation

Lots of us have had digital transformation thrust upon us by the coronavirus pandemic, having to switch up our time-honoured ways of working with little notice. Over the last few months, we have had to transition the TUC’s Executive Committee and General Council meetings online.

Using these meetings as a case study, we’ve learned a few things about how to support governance while going through (sudden, unexpected!) digital transformation.

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Double-down on reps, not digital

By Eth Morgan & John Chadfield

We’re two tech workers; a software engineer and a product manager. Our role over the years has been to develop and maintain the kind of digital apps and tools that are now commonplace in people’s hands. We’re also trade unionists and members of the Tech Workers’ Coalition

We’d been invited by TUC Digital Labs to share our expertise in working with a TUC affiliate, the Royal College of Midwives, as part of a pilot project, looking at questions around improving the accuracy of member data – something that’s key to helping the union’s work in continually improving their membership experience.

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Benchmarking your union’s digital journey – TUC digital healthcheck 2020 edition

We’ve just released the latest version of our digital healthcheck tool, with the latest major release (version 3) seeing a significant revision. It has been more than two years since the last version and so these latest changes have been needed to reflect the fast-moving world of technology.

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Responding to the coronavirus crisis – NEU case study

At the NEU, we have been developing our use of digital channels in our response to the coronavirus crisis.

This has been a difficult time for our members, with schools mostly closed, new ways of working for teaching staff and great uncertainty for the future. It has also brought profound changes for the union and our ability to support members and activists.

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Working remotely for trade unions

The coronavirus crisis and our response have caused huge changes for all of our society, but it also brings new ways of working. Unions are having to keep on doing the same things they’ve always done but in a really different context. And they’re having to add some new things on top.

This is going to be the new normal for months. And it could change some of the ways we end up working after that too.

So we’re really keen at the Digital Lab to understand the situation and the challenges facing unions, work out where there’s good practice, and discover where there are new areas we might come together to plot a way forward.

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