Digital offers unions ways to reach out to workers that we’d find hard to access traditionally, due to hostile employers, geographical dispersion or limited organiser resources. It can also provide powerful practical tools for workers to network and organise. But the benefit can be all the greater when you combine the two.
It’s something that’s working well for the OUR Wal-Mart campaign in the US, as campaign director Dan Schlademan and Tim Lyons of Reveille Strategy told a group of UK trade unionists this week at the TUC. Continue reading Online to offline organising – lessons from the US and Australia