Measuring and analysing member engagement levels at the CSP

Member engagement is a big priority for the CSP. It gives value to our members for being part of the community. It really helps with recruitment as well, because happy, engaged members are really good advocates for future CSP membership. And an engaged membership helps the union be better informed, more active and more influential, through members’ input.

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Scoring engagement to improve the member experience at Equity

At Equity, we’ve started a programme to use the Net Promoter Score measurement in our member engagement work. It should help us understand better how members are feeling about their union, and also give us tangible pointers for where we can improve their experience with us.

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