Making trade unions more agile

At the end of 2016, I took part in a design sprint looking at the unionfinder functionality on the TUC website. The tool matches thousands of people to TUC affiliated unions every month, but it could be easier for users, more accurate in its matching, and better suited to finding and recruiting new members. Continue reading Making trade unions more agile

User needs for union joining forms

Union joining forms are an important but often overlooked step in union organising. You need a process to get people into the union, check applicability in some cases, gather their contact data and set up appropriate payment routes.

Sometimes this means the forms get more complicated than they need to be. Having one guaranteed interaction with a new member means there’s a chance to gather lots of information that unions may or may not need in the future.  However that can bloat forms and put people off from joining due to complexity or concern at sharing data.  Continue reading User needs for union joining forms

Our first design sprint

A key function for the TUC online is to signpost people to trade unions. Thousands use the unionfinder tool on TUC sites every month, but it is under-performing, with difficulties in giving people authoritative results, and a user journey that is losing some people along the way. We ran the TUC’s first design sprint around this issue, looking at the challenge of how people find the right union and how to make it easy for them to join it. Continue reading Our first design sprint

TUC digital healthcheck

The TUC’s digital healthcheck is a simple tool that you can work through in around 20 minutes, to help establish where your union stands on digital maturity.

An interactive Excel spreadsheet looks at six aspects of digital maturity – strategic approach, membership, communications, web presence, data, IT and systems. There are no right or wrong scores; is it rather a means to snapshot and analyse your union’s current position on the digital maturity journey. Continue reading TUC digital healthcheck

What are the next 6 million union members going to look like?

This video is a talk from the TUC fringe event “How can unions adapt to survive in a digital-first world?” at Congress 2016. Emma Mulqueeny OBE is the Founder/CEO of Rewired State and Young Rewired State, CEO of Elbi and a former member of the Speaker’s Commission on Digital Democracy, talks about the challenges for UK trade unions in reaching out to “97ers” – the generation of young people now entering the workforce. Continue reading What are the next 6 million union members going to look like?

The campaign for online union balloting

Probably the defining issue for unions over the last year has been the government’s Trade Union Act. It’s a wide-ranging collection of restrictions on union’s rights and duties, that make it harder for unions to organise and represent their members, and that undermines British workers’ right to strike.

We’re proud of the concerted and unified campaign that unions and union members mounted against it during its long parliamentary passage. We managed to secure extensive concessions and defeats to some of its worst measures, cutting off harmful proposals that struck at unions’ finances and organisation.

But we also won an interesting positive change from the Government, one that they had tried their hardest to resist. They’ve now conceded an independent review into allowing unions to use online voting for strikes and statutory ballots. Continue reading The campaign for online union balloting